The ROI Guy

JANUARY 16, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. So how well do your sales professionals and channel partners engage with value? Risk averse – afraid of making a wrong decision, and instead choosing to remain with business as usual / status quo, c.

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

JULY 15, 2015

E conomically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). So how well do your sales professionals and channel partners communicate and quantify your value to a diverse set of decision makers? #3

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

The ROI Guy

APRIL 8, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. So how well do your sales professionals and channel partners engage with value? Risk averse – afraid of making a wrong decision, and instead choosing to remain with business as usual / status quo, c.

Forecasting 65

Forecasting ROI Proposal Decision Maker 65

Sales and Marketing Management

FEBRUARY 8, 2021

We need to rethink what that person’s role is if so much more is moving through a digital channel. 30 Wall Street Journal story headlined “Businesses Are Being Pushed to Evolve.” “We really need to rethink the back-slapping good guy who sells these things personally with a handshake,” Westerman says. “We

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

NOVEMBER 6, 2023

Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. You may be surprised to learn about new prospects in your TAM who are ready to buy.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

SocialSellinator

AUGUST 28, 2022

Did you know that social media personalization can increase your marketing ROI by up to 400% ? By analyzing data from social media channels, you can gain insights into what type of content is most popular with your potential customers and what messaging resonates best. Tailoring your message to specific social media channels, or.

Social Media 119

Social Media Campaigns Media Strategy 119

Pointclear

MAY 2, 2012

Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach. The Challenges in Measuring Social Media ROI. Any one of those that converts is going to be a high ROI.”

Social Media 180

Social Media Media Inbound ROI 180

Green Lead's B2B

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. (I'm assuming you are talking Marcom?) Are traditional media outlets dying? Richard: It's not just marcom, rather all communications.

Social Media 24

Social Media Media Marketing Trade Show 24

The ROI Guy

JULY 8, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. So how well do your sales professionals and channel partners engage with value and what are you doing to address this "value gap" challenge? #3 Empower Sales with Value Storytelling and Quantification 3.

Forecasting 78

Forecasting ROI Decision Maker Proposal 78

Distribution Pricing Journal

SEPTEMBER 5, 2023

Advanced capabilities An analytics solution can provide a wealth of information to help businesses make better decisions.

Distribution 52

Distribution Analytics Data Analysis 52

The ROI Guy

OCTOBER 7, 2010

IT Doesn’t Matter In his 2004 tome for the IT industry “Does IT Matter”, Harvard Business Journal executive editor and provocateur Nicholas Carr’s claims that Information Technology has become a commodity – a utility that offers little competitive advantage, and as a result, IT spending should be cut to the bone.

Competition 40

Competition Software Software Networking 40

Sales Hacker

MARCH 2, 2020

Shanks has trained and advised 100’s of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). The book reveals today’s new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

OCTOBER 7, 2021

I would encourage women starting in sales roles to “buddy up” with the customer success teams to really understand some great use cases from front-to-back (not just the headliner ROI numbers, but really understanding HOW the customer is using the product and what problems the product is solving). Christin Myers. Melissa Murillo.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Hubspot Sales

MAY 22, 2018

Which channels will you focus on for distribution? Press releases are issued to both technical trade journals and major business publications such as USAHockey Inline, INLINE the skate magazine, PowerPlay, and others. In the future, this is expected to be one of the company's primary marketing channels. Public relations.

Top of Funnel 144

Top of Funnel How To Hiring Buyer Persona 144