(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales
Cience
OCTOBER 6, 2020
As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. Sales research, overlooked by more of us than we’d like to admit at the prospecting stage, has outsize impacts on top-of-funnel velocity. Don’t make the same mistakes others have made before.
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