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Artificial Intelligence: when to rely on it for your hotel decisions

Connext Digital

10 Reasons Why Every Hotel Needs a Hotel Chatbot Targeted campaigns use this data to attract potential customers by anticipating their preferences and presenting something they’re guaranteed to want – AI will be able to do this with even more irresistible precision and sophistication.

Hotels 52
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What is a Franchisee vs. a Franchisor?

Hubspot Sales

The franchisee will manage the daily activities that go into keeping a franchise location operational — including opening the store, overseeing sales, and locking up at the end of the day. But everything from gyms to hotels to movie theaters to retail shops can all operate under franchises. Paying Ongoing Fees to Franchisor.

Hotels 103
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The 14 must-attend sales conferences of 2020

Nutshell

There’s something special about attending a sales conference. Whatever it is that excites you the most about attending sales conferences, you’ll find it at the various events listed below. Keep reading for our list of the 14 must-attend sales conferences of 2020! BOUNDLESS 2020. The best part?

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Ask for your customers' feedback and act on it.

Margin 113
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Hits and Misses from Road

Engage Selling

Traveling is great way to observe the best and the worst in sales and customer service. Hits: Air Canada Super Elite Concierge Service. Scarpetta in the Thompson Hotel in Toronto – worth the visit for their tomato basil spaghetti. Glad to see airports rising to meet consumer requirements. Aloft hotels.

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The Definitive Guide to Handling Negative Business Reviews

Zoominfo

In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Google user’s review of a hotel. But, here’s the good news– a strategic response to a negative online review can actually improve your customer relationships and help you win more business in the future.

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From Mom & Pop to Online Powerhouse: Inspiring Case Studies of Customized Digital Marketing Success Stories for Small Businesses

BuzzBoard

In contrast, unique industry-specific instances further illuminate the successful outcomes of customized marketing. Boutique hotels tend to employ niche marketing campaigns, leaning into their aesthetic and personalized customer service rather than broader hospitality industry trends.