Sales and Marketing Management
NOVEMBER 11, 2020
Since last March, when most of the world pulled the parking brake on travel and live professional events, marketing meetings, conferences and tradeshows have taken place virtually. Some events are incorporating a dedicated Slack channel to make the conversation more manageable and meaningful.
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. On the other hand, we saved on travel expenses for the handful of employees needed to staff the event, along with the booth set-up costs.
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Pipeliner
NOVEMBER 1, 2019
Throughout my career, I’ve seen and have had a lot of real-world experience with Lead Generation Departments (Market Development, Account Development, and Business Development Departments) that have reported to Sales, to Marketing, and wildly…to both at the same time. Higher lead conversions ratios from marketing campaigns are experienced.
Zoominfo
JUNE 14, 2022
Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.
Vendor Neutral
JUNE 15, 2021
Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. At most previous companies as well as at enablement platform Saleshood, he focuses on marketing strategy, demand generation and growth tactics but his work usually spans into all aspects of marketing.
Sales Hacker
MARCH 23, 2020
So whether you’re experiencing a travel ban or simply don’t have the time or budget to travel, you can still build your skills and make new connections. Unleash will have a slack channel for “hallway” conversations, LinkedIn Live posts, and a virtual happy hour for participants to join. (If SiriusDecisions Summit 2020.
Pipeliner
MARCH 2, 2018
Beyond that, it’s providing viable territories and targets, proper support levels, tools for training and enablement, demand generation leadership, and the removal of internal roadblocks. By working closely with marketing, I ran demand generation initiatives. What more could possibly be asked?
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