Leads, Top Of Funnel, Do We Really Understand?
Partners in Excellence
APRIL 25, 2024
Focus on the top of the funnel and everything else will work out. This seems to dominate so much of the conversation I see. But this thinking drives our focus on MQLs, SQLs and massive prospecting efforts. What drives our Top of Funnel requirements is what happens in the funnel itself. But let’s go further.
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