Leads, Top Of Funnel, Do We Really Understand?
Partners in Excellence
APRIL 25, 2024
Focus on the top of the funnel and everything else will work out. This seems to dominate so much of the conversation I see. We seem to overlook the questions, “How do we know what ‘Top of Funnel’ we need? ” We cannot focus exclusively on Top of Funnel. What if we changed our sales cycle?
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