Remove Customer Service Remove Lead Management Remove Marketing Remove Outbound
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How To Fix Your Marketing Structure Problems

SBI Growth

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

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What is the State of Marketing in 2013

Score More Sales

It is time to review how a customer experiences your brand says IBM. The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. A shocking statistic of $83B lost each year in poor customer experiences.

Marketing 241
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50 Ways to Score More Sales

Score More Sales

subscribe to Selling Power or Sales & Marketing Management. improve your time management. find a new audience for your product or service. analyze what past customers or clients have bought from you. offer a new service which your market wants. become more proactive with customer service.

Lead Rank 281
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Chief Executive Customer Redefines Business For Midmarket Companies

Score More Sales

One of the biggest reminders that sales is changing in midmarket companies is that customers have much, much higher expectations now. Buyers don’t just want a more personalized approach – they really are beginning to demand that from marketing and sales. Big Data’s Time has Arrived to Help Marketers.

Company 192
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IBM Watson Now Smarter than When on Jeopardy

Score More Sales

When I was at the Smarter Commerce Global Summit in Nashville this year, I wrote about the news that Watson would be starting to use AI expertise to help in customer service applications. I just didn’t think Watson could get any smarter – but now that I think about it, it makes total sense. See the photo below. Remember R2-D2?

Lead Rank 178
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Data Gets Smarter to Help Business Grow

Score More Sales

I’m looking forward to seeing how the world’s largest provider of technology services navigates the Watson team toward solving the millions of data puzzles in the business world to support small and mid-market business growth through understanding customer and prospective customer data. I sure hope so).

Data 208
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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. Six ideas I found to be most helpful for smaller and mid-market companies: Multiple Ways to Learn. Marketing Study Update. You can see the two other videos, Painting , and also The Proposal. .

Company 208