article thumbnail

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Customer service. As a result, they don’t know how to provide the right customer service when a problem arises. Buyer expectations are always on the rise, so you must maintain excellent customer service. In every B2B industry, the quality of customer service is closely connected to customer retention.

Retention 238
article thumbnail

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Expansion by finding new customers for an existing product.

Lead Rank 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. The map shows the literal market expansion T-Mobile achieved from the purchase.

Lead Rank 130
article thumbnail

New Study: Customer Experience Best Practices

Miller Heiman Group

Customer loyalty. Businesses that focus on improving customer loyalty enjoy higher customer retention rates and spending per customer than their peers that don’t. Our study uncovered four key ways that Leaders differentiate themselves through their customer experience strategy. Get the Study.

Study 67
article thumbnail

Selling in the New Gig Economy

Crunchbase

Or, to rephrase that a little more forcefully: Companies with products and services to sell ignore the gig economy at their own risk. It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. Do you offer 24-hour customer service? Selling More In The Gig Economy.

article thumbnail

Enhancing Customer Engagement through Gamification

LinkedFusion

Customers accessing this information are already experiencing some issues and are already on edge. Access to the support process or information complex can be annoying to your customers. Banks have incorporated simplification into their processes which they have introduced to drive greater loyalty and revenue for customers.

article thumbnail

How to Win More Sales With An Optimized Distribution Strategy

Hubspot Sales

The most notable advantage is that this enhances market penetration for the product. Selective strategies – This is when firms pick and choose different channels for specific products or services. That way, you ensure your target market gets the customer experience they desire. Loyal customers are like gold dust for businesses.