article thumbnail

The Ultimate Guide To Email Marketing For SMES

Pipeliner

Effective e-mail marketing entails that you know your market and how and when they like being talked to so you can convince them properly to make a purchase and give them good customer service that keeps them coming back for more. As an SME, you have a very personal relationship with your customers. THE NITTY GRITTY.

article thumbnail

A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

Rather, start by being better prepared to weigh risks against opportunities. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. Making clients successful is hardly child’s play.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Clients hiding Their Real Business Stories from Us?

Babette Ten Haken

When we sell to them, design for them, implement solutions or engage in customer service activities. Initially, we are excited to do business with these clients, even if they already are existing customers. In our euphoria to initiate new projects, we have an opportunity which we often overlook. I know, I know.

article thumbnail

2 Ways We create Unforgettably Innovative Customer Experiences

Babette Ten Haken

Innovative customer experiences stand out from what customers are used to experiencing. Also, after the customer service rep, sales rep, engineer, field sales service rep, Quality professional departs, the customer asks themselves: “What just happened?”. Customers cannot get you out of their minds.

article thumbnail

18 Ways to create a more effective Customer Retention Strategy

Babette Ten Haken

These 18 ways create a more effective customer retention strategy. Or a sales engineering professional, a customer service professional, or any other professional engaged in acquiring and retaining customers. What do you intend to do, over the next 18 months, for each one of your customers? So ask yourselves.

article thumbnail

3 Ways Your Value Added Customer Experience Efforts are not Valued

Babette Ten Haken

Then again, perhaps you are too busy chasing new opportunities, and ignore current customers. On the other hand, is the only way customers get your attention by withholding payment of invoices until they receive the information or deliverables promised? She is a member of SME, ASQ, SHRM and the National Speakers Association.

Customer 109
article thumbnail

Are Your Engaged Employees Relentlessly Curious Employees?

Babette Ten Haken

Simply because they never have the opportunity to observe – and learn – how to solve problems more thoroughly and effectively. Make Relentless Curiosity a Professional Opportunity, instead of a perceived Risk. And make this Professional Opportunity accessible to everyone. . Enjoy this blog post?

SME 70