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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? D&B Hoovers. What Should My Sales Intelligence Tool Include? InsideView.

Hoovers 264
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How to Get Accurate B2B Data to Build Sales Pipeline and Grow Your Business

SBI

This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. Derek: At Dun & Bradstreet, we are seeing that B2B relationships are growing increasingly complex and that access to accurate data is critical to driving growth.

Hoovers 139
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Where can I get the best prospect list?

Sales 2.0

Some sales people in my firm were discussing where they could get the best prospect lists. Some of the team were leaning towards a trial account with Hoovers. The skinny on prospect lists is that one size does not fit all. Providers build their data in different ways. You can grab these white papers here.

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Building a Prospect List

SugarCRM

Over the past few years, lead generating services have modernized to allow you to segment on almost any demographic data you can think of – from industry to the types of technologies they use. Much like companies offering lists, subscription services can generate leads for use in sales and marketing campaigns. Melissa Data.

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Think You Know Your Prospects? 3 Steps to Closing Business With the Right Decision-Maker

SBI

While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. But how can you do that efficiently when you’re relying on crummy data? Sellers need clean, integrated, structured, real-time data and insights to inform the right conversations.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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A Basic Guide to Territory Optimization

Hubspot Sales

What market do you fit into, and who is your company trying to target? Utilize tools like D&B Hoovers to provide you with insights to create even more useful user profiles. The additional data will help your sales team target the right persona. If so, perhaps they aren't the best fit for high-profile, challenging prospects.