Zoominfo
FEBRUARY 27, 2021
Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.
SBI
MARCH 15, 2018
This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. Derek: At Dun & Bradstreet, we are seeing that B2B relationships are growing increasingly complex and that access to accurate data is critical to driving growth.
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Sales 2.0
SEPTEMBER 24, 2014
Some of the team were leaning towards a trial account with Hoovers. Each provider of data has a different “breadth of data” (which companies and industries they have records for) and a different “depth of data” (what kind of information they have on each company and contact). Providers build their data in different ways.
LeadBoxer
DECEMBER 8, 2019
If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.
SugarCRM
JANUARY 7, 2021
Over the past few years, lead generating services have modernized to allow you to segment on almost any demographic data you can think of – from industry to the types of technologies they use. Much like companies offering lists, subscription services can generate leads for use in sales and marketing campaigns. Melissa Data.
Hubspot Sales
DECEMBER 31, 2020
What market do you fit into, and who is your company trying to target? Utilize tools like D&B Hoovers to provide you with insights to create even more useful user profiles. The additional data will help your sales team target the right persona. Beyond that, try to automate some of this functionality moving forward.
SBI
OCTOBER 23, 2017
There are over 3,000 sessions scheduled—936 if you filter by role for sales operations or sales professional, and 179 if you filter by Marketing /ABM as a role. The other thing to keep in mind is that not every solution provider caters to marketing or sales. Clearly, there’s a wealth of knowledge and networking to be had at the event.
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