DiscoverOrg Sales

FEBRUARY 21, 2018

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Sales Hacker

APRIL 12, 2022

Some people tend to go to conferences and trade shows more than others. Events disappeared overnight with COVID. People are slowly getting more comfortable in coming back out with in-person events. Having that surround-sound multi channel approach is the best way to do it. That’s a mix of online and offline.

Account Based Marketing 90

Account Based Marketing Ideal Customer Profile Account Strategy 90

The Pipeline

OCTOBER 19, 2012

If your company does not have a storefront, there’s still tons of opportunities to get out into your community – or any community, really, if you are based online – and show people what you have to offer. Holding your own events as a company can be a great idea also.

Fashion 293

Fashion Small Business Small Business Hiring 293

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Suddenly, there was a lot more noise, and every sales rep had to do a lot more.”

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

SBI

APRIL 17, 2013

Unfortunately, I was only able to attend the first of the two-day event. In case you missed the event, I’ve jotted down my key take-aways from three of the most compelling sessions. Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system.

Top of Funnel 127

Top of Funnel Demand Generation Agencies InsideView Demand Generation 127

Highspot

FEBRUARY 29, 2024

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Events Coordinator Responsibilities: Plans and executes events such as product launches, trade shows, and webinars. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Mereo

MAY 28, 2020

For many B2B marketing organizations, a substantial portion of market awareness and demand generation budgets are deployed in campaigns and related activities that rely on face-to-face interactions (e.g.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

Emissary

NOVEMBER 4, 2021

This can include: Events and networks. Attend trade shows to look for common themes and identify business issues. Most vertical marketing strategies start with content for demand generation and SEO activities. Utilize vertical SMEs as panel guests in client facing events. Vertical marketing best practice #4.

Marketing 52

Marketing Strategy Collateral Case Study 52

The Pipeline

JANUARY 16, 2012

John: No no, my people have to go out find leads and prospect, in fact, I wish they would do more; but they work trade shows, networking, cold calls. Demand Generation. Trigger Events. It’s not easy either, they have to work at it and there is always room to improve. Cold calling. Communication. Gap Selling.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

The Pipeline

APRIL 29, 2011

For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. Demand Generation. Trigger Events. There’s so much that’s wrong with the traditional sales funnel, and it’s gotten worse in the Sales 2.0 Now in the 2.0 Cold calling. Communication. Customer Care.

Lead Generation 257

Lead Generation Sales Qualified Lead Top of Funnel Pipeline 257

LeadFuze

DECEMBER 31, 2021

I would recommend three things to other sales managers: Three sales prospecting techniques are cold calling, lead generation, and referral marketing. The prospecting methods that are most effective for sales people include cold calling, networking events and trade shows. Attend Beneficial Events. Key Takeaways.

Prospecting 52

Prospecting Hiring Social Media Ideal Customer Profile 52

SugarCRM

MARCH 15, 2013

March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. SalesFUSION announced it will be a Bronze-level sponsor at this year’s Microsoft Convergence show, promoting its theme for marketing and sales alignment with Dynamics CRM. Atlanta, GA. These are real.9999

Microsoft 20

Microsoft Promotion Marketing Demand Generation Agencies 20

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Capture tactics could aim to raise website conversions, maximize trade show and online event success, and increase lead volume.

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Capture tactics could aim to raise website conversions, maximize trade show and online event success, and increase lead volume.

Marketing 120

Marketing eBook Social Media Trade Show 120

Sales Hacker

MARCH 10, 2020

And we started using it internally and thought, what if we can use this tool to help our clients as well with their activities expand beyond PR to do more marketing and demand generation and lead nurturing for them? We need a post about relevant third-party articles in our space or as we’re developing, an event plan for the year.

Hiring 73

Hiring Demand Generation Agencies Marketing Trade Show 73

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Sales Hacker

MAY 20, 2019

I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Whether that’s email, phone, LinkedIn, Instagram, trade shows. LinkedIn is a global, everyday networking event. I realize now how fortunate I was.

Scale 63

Scale Intent Data Outsourcing Services Direct Mail 63

Sales Hacker

MAY 20, 2019

I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Whether that’s email, phone, LinkedIn, Instagram, trade shows. LinkedIn is a global, everyday networking event. I realize now how fortunate I was.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49

Zoominfo

DECEMBER 2, 2019

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Opportunity alerts often take the form of funding events, hiring events, new initiatives, and CXO moves – which indicate investments (i.e.,

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Test a variety of demand generation tactics. The event and topic should not focus on your own product.

Small Business 100

Small Business Small Business Pipeline Demand Generation Agencies 100

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Trade show and conference networking and selling – Places like Sales Machine and Dreamforce are ideal to make sales calls and the CEO is always there. Facing the Reality of A.I.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97