Janek Performance Group

NOVEMBER 3, 2021

In-person networking events and trade shows are opening back up. There is no question we have all missed in-person events. There is no question we have all missed in-person events. Meeting virtual on Zoom or attending a virtual event will never fully replace the face-to-face interaction of live events.

Trade Show 118

Trade Show Face-to-face Sales Qualified Lead How To 118

DiscoverOrg Sales

FEBRUARY 14, 2018

Trade shows are an exciting opportunity for sales professionals to develop relationships with prospects and show off the latest products and services. We asked Jake Shaffren, our Director of Sales Development at DiscoverOrg and trade-show prospector extraordinaire, how he approaches the process. No problem!

Trade Show 193

Trade Show Prospecting Face-to-face Decision Maker 193

Sales and Marketing Management

MARCH 26, 2018

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Today the fairytale-like success of trade shows has dwindled, and the shows seem more like a hassle. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

Trade Show 180

Trade Show Decision Maker Travel Hotels 180

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events. That makes them hot leads.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

The Sales Heretic

MARCH 20, 2018

Trade shows are a vital component of many companies’ marketing mix. From general shows to specialty functions; tiny, local shows to gigantic, international affairs; consumer shows to industry events, trade shows are a 13 billion dollar-a-year industry in the U.S.

Trade Show 170

Trade Show Consumer Industry Marketing 170

Prima Resource

APRIL 26, 2022

When it comes to planning and organizing a successful business event, there are a few best practices to follow. I'm not talking about the logistical and planning elements, but rather the actual show itself and what needs to be done onsite to generate a positive return on investment (ROI).

Trade Show 72

Trade Show Face-to-face B2B Conference 72

Alice Heiman

OCTOBER 24, 2018

77% of executive decision makers found at least one new supplier at the last trade show they attended ( Spingo ). Many of you have sales plans for 2019 that includes attending and exhibiting at trade shows to generate leads. The show was huge, and thousands of people walked through the exhibit area.

Trade Show 133

Trade Show Follow-up Social Media Decision Maker 133

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100

Alice Heiman

OCTOBER 16, 2019

Everyone wants more engagement at the trade shows and events they invest in. Everyone I know would like to prove their ROI from events by showing how much revenue was generated from the leads they got. . Trade shows and events can be a dependable source of qualified leads. Trade Show Failures.

Trade Show 74

Trade Show Sales Qualified Lead Leads Marketing Qualified Lead 74

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Unlike an event that draws a specific crowd, the online space could have your content and message in front of anyone. Host webinars and online workshops.

Trade Show 107

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 107

Women Sales Pros

SEPTEMBER 19, 2018

Conferences, trade shows, forums or seminars; whatever the ‘event’ is being billed as, my clients are preparing for the fall season. Essential Steps for Sales Preparation: Decide if the trade show/conference offers the value you seek. Set your sales goals for the event. Set your sales goals for the event.

Trade Show 97

Trade Show ROI Positioning Sales Qualified Lead 97

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Top of Funnel Funnel Conference 130

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Unlike an event that draws a specific crowd, the online space could have your content and message in front of anyone. Host webinars and online workshops.

Trade Show 101

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 101

Sales and Marketing Management

APRIL 21, 2020

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. Are we looking at a new normal for the meetings and events industry?

Meeting 227

Meeting Face-to-face Travel Incentives 227

Don on Selling

JANUARY 3, 2020

Attending a Trade Show can be like walking through a maze unless you plan ahead. Attending trade shows is a huge investment. And let’s not forget, you will be spending even more money to attend evening social networking events. Why are you going to a trade show? Here are ten tips to help you –.

Trade Show 52

Trade Show Hotels Vendor Conference 52

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

Trade Show 133

Trade Show Webinar Metrics Strategy Prospecting 133

DiscoverOrg Sales

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show. Now the trade show is over.

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

Sales Hacker

JANUARY 18, 2019

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Make Your Trade Show Booth Stand Out.

Trade Show 93

Trade Show Marketing Top of Funnel Conference 93

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

Trade Show 120

Trade Show Webinar Metrics Strategy Prospecting 120

MarketJoy

JULY 17, 2020

In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. So far, according to data gathered by Bloomberg News, the spread of COVID-19 has scuttled over 50 major corporate events with an estimated attendance of almost 1 million. RUN YOUR VIRTUAL EVENT.

Trade Show 59

Trade Show Lead Generation Conference Lead Rank 59

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Let’s get into it!

B2B 159

B2B Trade Show Social Media Vendor 159

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. The Horrors (and Reality) of Lead Generation at Events & Conferences.

Trade Show 75

Trade Show Follow-up Top of Funnel Buyer Persona 75

No More Cold Calling

JANUARY 14, 2021

You might also get so-called leads from your website, special offers, email campaigns, direct mail, trade shows, advertising, and conferences. The post Don’t Miss This Event: The Gatekeeper Died appeared first on No More Cold Calling. But take a closer look: Are these really qualified leads , or are they just names?

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Gatekeeper Referrals Cold Calling Telemarketing 265

eGrabber

OCTOBER 27, 2020

Trade shows has always been a effective marketing channel, where B2B marketers has seen a sustainable growth of the market in the past years. Trade shows attract high quantity as well as quality of leads. This situation will prevail making the B2B walk-in Trade show leads non-existent for the next 12 months.

Trade Show 52

Trade Show Decision Maker Leads Marketing Qualified Lead 52

Mobile Locker

AUGUST 12, 2019

I attend a LOT of trade shows. Here are my TOP FIVE trade show NO-NOs. These are things that should NEVER happen in trade show booths. […]. The post 5 Things You Should Never Do At Trade Shows. The post 5 Things You Should Never Do At Trade Shows.

Trade Show 66

Trade Show Sales 66

Braveheart Sales

MAY 21, 2018

A few weeks back, I was at a trade show (ISC West), and I’m still haunted by a sales interaction I witnessed. Maybe you’ve had the same thing happen to you at a similar event. Now in a trade show situation like this one, where the salesperson literally chased down a prospect, it’s easy to spot the problem.

Trade Show 40

Trade Show Groups Objections Prospecting 40

Mobile Locker

SEPTEMBER 23, 2019

Are you tired of being IGNORED at trade shows and other events? The post 10 Tips for Having GREAT Conversations at Trade Shows appeared first on Mobile Locker. Businesses often spend tens of thousands of dollars and MORE to participate in them.

Trade Show 43

Trade Show Conversion Sales 43

Don on Selling

FEBRUARY 23, 2019

Exhibiting at a trade show takes a lot of planning. It’s trade show season. That time of year when you and other salespeople attend trade shows in hopes of gaining more leads. Exhibiting at a trade show is expensive. However, not all trade show sponsors provide these lists to exhibitors.

Trade Show 40

Trade Show Conference Hotels How To 40

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Don on Selling

AUGUST 8, 2018

You had a successful time at a trade show. You just experienced post-trade show trauma. What is post-trade show trauma? It’s that feeling in the pit of your stomach when you realize that all the time and money you invested in attending a trade show went right down the drain. Be patient.

Trade Show 40

Trade Show Decision Maker How To Vendor 40

Score More Sales

APRIL 20, 2016

This is a big annual event, and yesterday I met many people who were there for the first time and feeling a bit overwhelmed. Here are 5 tips for making the most of your time at an industry event.

Trade Show 128

Trade Show Conference Maximizer Inside Sales 128

Mobile Locker

SEPTEMBER 12, 2019

Want to achieve ULTIMATE success at trade shows and other events? The post Be Our Guest: How to be the PERFECT Host at Trade Shows appeared first on Mobile Locker. The post Be Our Guest: How to be the PERFECT Host at Trade Shows appeared first on Mobile Locker.

Trade Show 40

Trade Show How To ACT Prospecting 40

BuzzBoard

FEBRUARY 16, 2024

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. However, there’s a secret weapon you might be overlooking: local events. Begin networking at your next local event.

Small Business 52

Small Business Small Business Networking Case Study 52

Predictable Revenue

MAY 27, 2020

With the arrival of the COVID-19 crisis and trade shows and conferences being cancelled left and right, many B2B businesses are now left scrambling to figure out how to survive without their best weapon.

Cancellation 119

Cancellation Trade Show B2B Leads 119

Mindtickle

SEPTEMBER 6, 2016

When you’ve only got a handful of sales reps it’s easy to work out who should attend the trade shows. Many companies are now taking a more scientific approach to preparing reps to work by identifying which reps are most prepared to attend a specific event. What kind of prospects are you targeting at the event?

Trade Show 52

Trade Show Video Sales Prospecting 52

Mindtickle

SEPTEMBER 6, 2016

When you’ve only got a handful of sales reps it’s easy to work out who should attend the trade shows. Many companies are now taking a more scientific approach to preparing reps to work by identifying which reps are most prepared to attend a specific event. What kind of prospects are you targeting at the event?

Trade Show 52

Trade Show Video Sales Prospecting 52