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Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales.

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How to Use an Account-Based Strategy to Drive Revenue Growth

Crunchbase

She has a robust background in brand strategy, digital marketing, demand generation and international expansion. At Salesloft, Lauren leads the team devoted to making Salesloft the most recognizable brand in sales technology.

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The 5 Must-Attend Sessions at #B2BMX Feb 19-21

SBI

Doesn’t mean Sales isn’t to be held accountable, but Marketing is better positioned to see the entire revenue landscape. I’ll be hosting a session to help attendees understand the SalesTech stack and how to incorporate and leverage sales technology into their strategy. What Sales Wants from Marketing.

Hoovers 139
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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Learn How to: Gain a competitive advantage in your customers’ VUCA (volatile, uncertain, complex, and ambiguous) world. Leverage the right sales technology to support a customer-centric approach, including effectively onboarding and everboarding reps. Evolve away from product and toward value.

Siebel 59
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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year’s SBI Q3 Tour- Make the Number: How your Peers are Allocating People, Money and Time in 2013 provides research-backed strategies, plans, approaches, and tools that are used by many of the best organizations in the world. Learn how to allocate your budget properly and use it to launch you to a successful 2013.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

Do they understand how to identify new value opportunities to serve existing clients? How is your financial valuation affected by more-predictable revenue streams and better visibility of future revenues? Do these individuals understand how to identify new opportunities and engage the right resources to develop them?

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Riding the New Sales Waves with Roberto Beltran {Hey Salespeople Podcast}

SalesLoft

How does someone go from being ‘sales impaired’ to a sales technology evangelist? LinkedIn’s Roberto Beltran and Jeremey Donovan discuss AI’s use-case for salespeople, Roberto’s career path in Sales Development Operations, and how the profession has evolved. THERE’S A LOT MORE AFTER THIS!