Demand Generation Marketing Sales Technology Tools 
SBI Growth
MAY 28, 2013
B2B Chief Marketing Officers are enthusiastic about sharing tangible results. There is a strong desire to connect marketing spend to revenue. Lead Generation is the surest way to drive tangible return on marketing investment. The decks show a healthy growth curve of leads being generated for Sales.
Mereo
NOVEMBER 15, 2023
A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.
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SBI
FEBRUARY 13, 2018
The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. Marketing organizations are being more tightly held responsible for revenue generation. What Sales Wants from Marketing.
SalesLoft
AUGUST 6, 2019
How does someone go from being ‘sales impaired’ to a sales technology evangelist? LinkedIn’s Roberto Beltran and Jeremey Donovan discuss AI’s use-case for salespeople, Roberto’s career path in Sales Development Operations, and how the profession has evolved. Why does Roberto consider himself sales impaired?
SBI Growth
SEPTEMBER 16, 2012
Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. This will assure that the right amount of potential Buyers are brought into the funnel, and subsequently passed along to your Sales Team. Sales and Marketing Teamwork = Success.
Highspot
AUGUST 31, 2021
For instance, if you choose to pursue an account-based sales model, you may organize your sales team very differently than if you chose an inbound strategy. In the case of the former, this approach would require heavy investments in sales. What’s the Difference Between a Sales Model and a Sales Process?
Zoominfo
JUNE 6, 2019
To put it simply, without a deep understanding of your target audience, your sales efforts will fail. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. 36% of companies have created shorter sales cycles using personas. Consider setting daily prospecting goals.
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