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Demand Generation Strategy for Cybersecurity Serving Financial Services

Emissary

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Demand Generation vs Lead Generation.

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The Lead Generation Strategy Guide

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What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Customer Referrals. Social Media. Sales Automation.

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The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

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Top Lead Generation Statistics for 2018

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The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

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No One Wants Your Cold Calls

No More Cold Calling

When you get referrals, you get meetings with one call. New research from demand generation firm Vorsight paints an even more dismal picture of cold calling, suggesting it takes 60 to 90 dials to actually get meetings. Nor are emails or social media messages warm, just because reps have done a little research.

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B2B Lead Generation: The Ultimate Guide

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Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing. Tools Findability is key to content marketing success.

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The Sales Prospecting Strategy Guide

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Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process.