article thumbnail

Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Are You Exhausting Email and Social to Distribute Content? Email and social media campaigns are proven ways to generate demand through content. The moment a prospect initiates some level of interest, the chatbot can push them into the pipeline and connect them with your sales rep in no time. .

article thumbnail

Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. They not only create personalized experiences for your online visitors, but also allow your company to generate some level of engagement from prospects who aren’t ready to move past the curiosity stage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. This feature creates outlines that writers update to meet their brand standards.

Data 130
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Social Media. it’s called SOCIAL media, after all?—offers

article thumbnail

Meet the Spiff Team: Chapter Seven

The Spiff Blog

Our meet the team series is a blog post series we created to give us the opportunity to introduce the faces behind the Spiff brand. Yasmine Yacut, Social Media Specialist. She loves the creative aspect of social media and connecting with other content creators. Megan McGinley, Demand Generation Manager.

Meeting 72
article thumbnail

How Small Gifts Can Create Big Marketing Wins

Zoominfo

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

article thumbnail

Everything You Need to Know About Demand Gen vs. Lead Gen

Hubspot Sales

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. What is demand generation? The process helps you increase brand awareness, educates audiences, and generates trust.

Lead Gen 112