Alice Heiman

FEBRUARY 13, 2024

The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-learning platforms, ensuring that the high demand for Challenger’s training could be met despite the constraints of the global crisis.

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Demand Generation Agencies Hiring Demand Generation Demand Generation Targets 75

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Let’s look at the graph below from the study. However, the study shows they don’t know how to produce enough content. Next year is a pivotal year for Marketing Leaders. It’s surprising to see these results.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SalesLoft

JUNE 26, 2020

Manager of Demand Generation at Limeade, believes that executing on an account-based strategy first requires establishing good organizational health. Watch Lindsay Gates and Eric Martin, VP of Demand Generation at SalesLoft, explain “5 Tactics to Help Sales Execute Account-Based Plays” during the ABM Leadership Alliance Virtual Summit.

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Account Account Based Marketing Demand Generation Demand Generation Targets 52

The ROI Guy

SEPTEMBER 13, 2011

However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant. Third, you need to have, or be able to develop, the personalized content to match the personalization upon which you are pivoting.

Ideal Customer Profile 65

Ideal Customer Profile Pivotal Data Case Study 65

The ROI Guy

SEPTEMBER 13, 2011

The qualitative content such as relevant case studies, recommendations and next steps often exist, but needs to be properly organized for use in the Interactive White Paper. Our Alinean analysts work with your team to identify the content to be included, mapping the content to be intelligently recommended based on the profile / pivot points.

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Ideal Customer Profile Pivotal Case Study Customer 40

The Pipeline

AUGUST 12, 2011

” That’s the pivotal moment when I learn what their hopeful outcome is. Good ideas need a home and you’ve built a great sales library with an abundance of study rooms. Demand Generation. They can be a quick quip when the other person takes a breath, such as, “Is there a question in there?”

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Pipeline Hoovers Customer Twitter 257

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). Sales teams are being engaged later and later in the sales cycle.

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Buying Cycle Marketing Comparison Vendor 45