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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Marketing is the greenfield content creation engine, working with sales as they are pivotal to the content creation process. Simply sharing content without connecting the relevance alongside a point of view is, Sam states, “a missed opportunity to connect with the buyer and build rapport/show up as a consultant.” It’s a team effort.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

Save yourself time now (and your job) by standing up an Internal Content Marketing Agency team. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. 2013 is a pivotal year for Marketing Leaders.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. Why Invest in B2B Lead Generation?

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

You can also sign up for this free event to get an in-depth review. Save yourself time (and your job) by standing up an Internal Content Marketing capability. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. Do they align to a market program or a selling territory?

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Selling today is harder than ever. Today’s winners are mastering virtual selling with an up-to-date approach to content, tools, and knowledge to help their sales teams succeed. But knowing how to pivot to a modern approach isn’t obvious. I had a series of roles in outside selling.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? Those are the accounts that are the best fit for what you sell and are showing intent to buy right now. Offload the burden onto your tech tools so folks don’t get overworked or overburdened. Ralph Barsi. ralph-barsi.