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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Use Fewer Resources. Simply sharing content without connecting the relevance alongside a point of view is, Sam states, “a missed opportunity to connect with the buyer and build rapport/show up as a consultant.” Despite sales enablement tools and processes, this inevitably does happen sometimes out of convenience.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. Save yourself time now (and your job) by standing up an Internal Content Marketing Agency team. It’s a fact; the content being produced by the internal team is selling when a rep is not present.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. Leverage the dollars and manpower resources to drive quick wins. Marketing contribution as a % of Pipeline Opportunities.

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7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. The following metrics will give you a good idea of how misaligned your teams currently are: Percentage of marketing-generated leads that sales follows up with.

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