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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. What is a Marketing Technology Stack?

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. I’ve worked with marketers and MarTech tools for most of my career. The MAP is not always the system of record.

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The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Research shows 68% effectiveness in B2B demand generation. For example, if you offer end-to-end logistics services, you can talk about how frustrating and expensive it is for businesses to handle multiple vendors. Create Case Studies Want to convince your audience that your logistics services can drive the promised results?

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The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

Additionally, customer relationship scalability for businesses now largely depends on using tools and platforms in everyday work culture. Several data vendors treat large and small companies with the same algorithmic brush and workflows, leading to a severe deficiency in the quality and availability of SMB data.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

Additionally, customer relationship scalability for businesses now largely depends on using tools and platforms in everyday work culture. Several data vendors treat large and small companies with the same algorithmic brush and workflows, leading to a severe deficiency in the quality and availability of SMB data.