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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Today’s post gives the sales rep a recipe to get more from their marketing leads. Reps often hunt down new leads themselves, discounting many from marketing. Marketing must be on the hook to get good quality leads to sales. To learn more about how world-class marketers are enabling their sales teams to hit quota now, click here.

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Defining the Real Buyer

Sales and Marketing Management

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. .

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The biggest cold email mistake most people make (no, it's not how it's written)

Close.io

A top company releases their annual report on sales statistics. Brain mentioned Charlie’s upcoming attendance at Marketo Summit to introduce how his product would help Engagio’s sales team follow up with more leads they meet there. Sapph Li is an email strategist, sales copywriter, and founder of Art of Emails.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

After all, partnering up with other companies that share customer bases can be a huge asset in amplifying your sales and marketing. Sales / Support Partners. Marketo focuses their partner program around providing strong sales and marketing support. HubSpot’s Sales and Marketing Growth Stack.

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Sales Skill-Sets vs Sales Tool-Sets

SBI

So it’s not surprising that each time I talk with my friends on the sales training front, they tell me that the path to increasing sales is to improve selling skills. Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively.

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5 Ways Sales Leaders Use Email Signatures to Generate Business

Sales Hacker

According to a recent study by HubSpot, 75% of companies say closing more deals is their top sales priority— yet 30% of salespeople say closing deals is getting harder. To be successful in sales, there are multiple critical skills, scores of best practices, and thousands of techniques that impact sales performance.

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Part 4: KPIs You Shouldn?t Care About (and the Ones You Actually Should)

Crunchbase

You know, the one refreshing the activity dashboard every 15 minutes and sending screenshots to reps about their sales key performance indicators. To be clear, sales KPIs are super important. Sorry to break it to you, but the word is out and every buyer is asking for a discount–and getting it, without question.

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