article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Market Analysis Analysis of the target market, including demographics, trends, and opportunities. Price: Pricing strategy, discounts, and payment terms. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Differentiation strategies and competitive positioning.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Market Analysis Analysis of the target market, including demographics, trends, and opportunities. Price: Pricing strategy, discounts, and payment terms. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Differentiation strategies and competitive positioning.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

If, When, and How You Should Leverage a Sales Gimmick

Hubspot Sales

Gimmicks come with a territory that can be tricky to navigate, and there are some precautions and potential pitfalls you should be mindful of. Discounting Isn't a Good Call Long Term. Discounting often means running the risk of undermining your sales strategy — particularly in B2B sales. Flash Sales as a Case Study.

article thumbnail

17 Sales Skills All Reps Need

BrainShark

Territory Management. Your salespeople don’t need to be experts on the latest social media trends. High-stakes negotiations can often lead reps to make errors, such as offering a too steep discount. Territory Management. Ensure your sales reps are engaged in the right messaging based on their territories.

article thumbnail

How to Design a Sales Manager Compensation Plan (With Examples)

Xactly

At many companies, reps may not have control over pricing and discounting policies. Also, you should consider including a revenue-based bonus structure (read more on the commission vs. bonus debate here ), improved staffing, or well-designed territories. Sales performance data can be a useful asset in compensation plan design.

article thumbnail

A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning. Company Bookings Trending Over Time (Previous 12 Months).

Data 72
article thumbnail

Sales Tips: How to Setup Your 2015 for Success

Customer Centric Selling

The time to begin developing your Territory Sales Plan is now ! Discounting - what has it cost you in 2014? In addition to your individual lead generation efforts and responding to inbound inquiries, do you have any particular growth strategies for your territory? That''s a tall order even for the most accomplished sales person.

Hoovers 94