Tony Hughes

FEBRUARY 22, 2018

It's just not evenly distributed yet." - William Gibson I know what you're thinking – You are right in raising the risk of personal brand damage caused by poor execution. Imagine encouraging your SVP of Sales to run the CXO's profile in order to appointment-set at the highest level for maximum cut-through. The CIO is dodging you.

Ideal Customer Profile 66

Ideal Customer Profile Social Media Account Penetration 66

Klozers

JUNE 10, 2014

If you are new to Business to Business Sales then sometimes the sales jargon, buzz words, phrases and acronyms Sales Professionals use can be quite confusing. Furthermore without any standard definitions these words and phrases continue to confuse and mislead Sales People. Much easier to sell on price.

B2B 51

B2B Hiring Top of Funnel Social Media 51

Zoominfo

APRIL 23, 2020

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! JUST KIDDING.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Tony Hughes

MARCH 13, 2018

It's being done right now in the field by a sales team near you [perhaps a competitor], it's remarkable and it's not for the faint of heart. Just reading Jonathan Farrington's statistic that, 'the average quota attainment in B2B sales is below 60%,' prompts me to lay out a blueprint on how to fix it. Flip the script.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

DiscoverOrg Sales

MAY 7, 2019

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is data too.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. But at the same time 6200+ B2B marketers say that their biggest challenges are generating traffic and leads, and proving the ROI of marketing activities.

Ideal Customer Profile 71

Ideal Customer Profile Top of Funnel B2B Strategy 71

Sales Hacker

JANUARY 24, 2018

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. I’m in control of every step of the sales process – from awareness to decision making. Why am I sharing this?

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84

Allego

AUGUST 4, 2020

began to use the internet to produce and distribute our own ideas. Once controlled by a limited number of gatekeepers, content exploded horizontally across a huge number of new channels—YouTube, blogs, and social media to name a few. Rapidly changing markets require rapid response.

Harvest 77

Harvest Face-to-face Scale Video 77