SBI Growth
NOVEMBER 27, 2012
60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. Blogs, ebooks, webinars, social media. Your AEs then have the potential to turn members of that personal online network into prospects. One way to leverage your AEs in this way is via Social Media.
Pointclear
OCTOBER 24, 2013
In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. How do you want to be perceived by the people who are visiting your social pages?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
No More Cold Calling
JANUARY 30, 2014
A prospect recently left a voicemail for me and stated his phone number so quickly that I had to listen to the message three times from two different phones. The business world is enamored with social media and texting as channels to communicate and connect. Why doesn’t your email signature have a phone number?
Pointclear
AUGUST 30, 2012
Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. It’s hard.”. Well, that’s what they do for a living.
Apptivo
MAY 12, 2022
Bringing various marketing channels such as social media marketing, email marketing, content marketing and other conventional marketing means under one roof. With more leads, the prospect of finding new customers and achieving sales conversion increases, to start with. Social media automation. customer.io.
The Pipeline
JULY 29, 2011
It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. If you don’t have your inbound web strategy in place, outbound sales will have to work harder to find prospects and nurture them. Ask your prospects what you can do to help them learn your products and how they can help.
ExecVision
JANUARY 22, 2019
Eloqua started taking this approach years ago. If they’re doing paid campaigns on social media, ask them to include targeting toward the senior level contacts of the account. The best way to avoid it? Start higher in the first place. Use the inbound lead as a springboard to the correct level. Leverage your marketing team.
Expert insights. Personalized for you.
308 
Let's personalize your content