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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. I live in the marketing side, so I talk to these marketers.

Software 187
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How to Engage Prospects to Identify True Interest

SBI

G2 Crowd, Salesforce AppExchange, and other software review sites. And our resources page — we have eBooks, case studies, videos, data sheets, and more. Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. Nancy: Who benefits most from your solution?

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Using social media for competitive intelligence provides another viewpoint into competitor activity.

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Inside Sales Growth Beyond CRM

Velocify

According to a 2012 Bridge Group study [1] , from 2009-2011 the number of inside sales jobs grew 124% in the U.S. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation.

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How Enterprises Are Adopting Social Selling

Tenfold

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Interestingly, among the B2B companies surveyed in the Forrester study, there is a decreasing resistance to social selling. Enterprise Adoption of Social Selling.

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Marketing vs. Sales B2B Lead Sourcing

SalesLoft

When you walk into Dreamforce, the largest software event in the world, you are immediately thrust into a world of marketing automation. The funny thing is these companies, who are preaching the world of inbound & marketing automation software all have some of the strongest and most invested sales teams in the world.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

CRM 178