SBI Growth

SEPTEMBER 22, 2013

Discovery: Consider the following forms of discovery before starting your solution selection: Buyer Interviews & surveys (everyone listed above) – what do they need, how will they use the tools, what problem are you solving for? Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), You’re in the driver’s seat.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

SBI Growth

APRIL 20, 2013

Altimeter : From a survey of 180 social media managers, corporations have an average of 178 business related social media accounts.”. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas.

Social Media 316

Social Media Competition Media Eloqua 316

Pointclear

MARCH 31, 2011

Sales Speaks: Perceptions & Ponderings on Marketing Leads from The Bridge Group and Vorsight is based on survey responses from 1,150 sales representatives asked to share their perceptions on lead accuracy, lead scoring, pipeline, and sales and marketing SLAs.

Marketing Qualified Lead 172

Marketing Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 172

InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? However marketers are largely dissatisfied with the reporting their MAPs offer.

Vendor 63

Vendor Analytics Report Marketing 63

Pointclear

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Tenfold

SEPTEMBER 19, 2017

According to a May 2017 Forrester Consulting survey (done for Hootsuite), there is a general discontent with how typical salespeople conduct selling. In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Traditional white papers are likely the staple of your content marketing portfolio, and for good reason.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68