Pointclear

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Get Customers.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

The ROI Guy

MARCH 24, 2013

23% during the middle Consideration phase, assessing the priority of the issue and creating a short list of vendors, helping answer “Why Now?” Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

InsightSquared

MARCH 29, 2018

Marketing automation vendors are being cornered by a monster of their own creation. That’s the conclusion of a new InsightSquared and Heinz Marketing report, titled “ Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?”.

Vendor 73

Vendor Report Eloqua Marketo 73

Tenfold

SEPTEMBER 19, 2017

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. In fact, according to the 2017 Forrester study, 82 percent of B2B buyers say that their top vendor choices offered helpful social media content.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

LeadFuze

JANUARY 1, 2022

In most cases, the best way to scale an outsource sales team is by hiring service vendors that can help your company grow without adding headcount. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool. What is the Cost of Outsourcing Sales?

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Pointclear

FEBRUARY 27, 2014

Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Sales Hacker

OCTOBER 7, 2021

Marlen has over 2 decades in the software industry and prior to SUSE worked at vendors like Red Hat, Docker and EnterpriseDB. With 10+ years of sales experience, Reva began her career with Oracle as a Business Development Rep and moved into an Account Executive role for Oracle Marketing Cloud (Eloqua). Reva Pellerin.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

DiscoverOrg Sales

SEPTEMBER 13, 2018

In fact, in a recent interview with keynote speaker Jill Konrath, Engage.io’s CMO told us that including a video in an email introduction was her favorite way of engaging with new vendors. It’s a great way to stand out from the crowd and personalize your message. How many of your competitors are using video this way?).

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

In fact, in a recent interview with keynote speaker Jill Konrath, Engage.io’s CMO told us that including a video in an email introduction was her favorite way of engaging with new vendors. It’s a great way to stand out from the crowd and personalize your message. How many of your competitors are using video this way?).

Intent Data 120

Intent Data Strategy Hiring Marketo 120