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Everest Reaches New Heights

Appbuddy

Yes, Mount Everest is now a little bit higher. I can only surmise this change is in response to our news about Everest , the email platform, and how it is bigger and better than anything else we’ve seen yet. One of the biggest benefits of Everest isn’t necessarily the tool itself, but the data powering it. Data for Days.

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Implementing email accessibility sounds like a no-brainer, right? We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations. As we can see, it’s a topic that’s front of mind with almost 90 percent of email marketers. This isn’t surprising.

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Send Time Optimization is Old News

Appbuddy

Let’s stop perpetuating the idea that email is stale. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? It is not technology designed to ensure your email is being delivered to your recipient when they are active. No guessing required.

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your email marketing campaigns are a critical channel for your business. To learn more, check out these videos of Everest to see Validity’s technology in action.

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your email marketing campaigns are a critical channel for your business. To learn more, check out these videos of Everest to see Validity’s technology in action.

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What Emails Consumers Really Want

Appbuddy

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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What Emails Consumers Really Want

Appbuddy

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.