Appbuddy
OCTOBER 7, 2021
Also remember MPP impacts Gmail/Microsoft/Yahoo/etc. We analyzed Everest usage data for the 10-day period pre-MPP with the corresponding period-MPP, and there are definite signs of our users evaluating substitute data points that will replace increasingly distorted open rates. Most of the impact has been from mobile devices (iOS15).
Appbuddy
JULY 14, 2022
Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. . Email marketing, branding, and domain use
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Appbuddy
AUGUST 6, 2021
By using a seed list to track inbox placement, you can view deliverability metrics with mailbox providers (MBPs) such as Gmail, Yahoo, and Microsoft. With Everest, you’ll gain detailed insights into your campaign performance, be able to identify and resolve issues, and have access to the largest global seed list in the industry.
Appbuddy
FEBRUARY 13, 2023
Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.
Appbuddy
AUGUST 22, 2022
Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Marketers need a more effective plan. . Let’s look at steps email marketers can take now to ensure a record-breaking peak sales season. .
Appbuddy
APRIL 26, 2022
Ultimately, mailbox providers (MBPs) like Gmail, Yahoo, and Microsoft have the final say in which emails get delivered and which don’t. The email marketer’s role . While email marketers don’t need to master every aspect of DKIM, they should be able to spot when things go wrong. . But it isn’t foolproof.
Appbuddy
NOVEMBER 30, 2021
Even the most experienced marketing teams can mistakenly expose their email programs to harm. Microsoft Exchange) . Don’t assume your email marketing program is bulletproof. In the evolving email landscape, danger lurks everywhere. Your email service provider’s (ESP) mail server . In-office mail server (e.g.,
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