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Juuust right incentives

Sales and Marketing Management

Example: A global pharmaceutical manufacturer uses 3 to 4 percent of base pay for spurts and 7 to 8 percent when introducing new products to the market. Tim Houlihan is an evangelist of applied behavioral economics with more than 25 years of experience in product development, training, sales leadership and marketing strategy.

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Juuust right incentives

Sales and Marketing Management

Example: A global pharmaceutical manufacturer uses 3 to 4 percent of base pay for spurts and 7 to 8 percent when introducing new products to the market. Tim Houlihan is an evangelist of applied behavioral economics with more than 25 years of experience in product development, training, sales leadership and marketing strategy.

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Pharmacosmos: 11 Best Practices for Onboarding in a Hybrid World

Allego

This article originally appeared in LTEN Focus on Training. For Melissa Young, associate director of sales training and development at Pharmacosmos Therapeutics, the start of the pandemic coincided with the company’s first product launch. Overnight, Pharmacosmos had to hire, onboard, and train all its sales force virtually. “We

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Lack of Business Acumen?

Steven Rosen

Many companies have realized that to understand better and meet customer needs they have had to evolve from a centralized/marketing focus to a customer-centric model. With fewer reps calling on physicians, the allocation of sales calls and marketing resources must be rationalized. Without training? The survey says….

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

These dire predictions can be troubling for the American worker, but perhaps less so for sales professionals who have become accustomed to hearing warnings about their job security for over a century. While the benefits of inbound marketing are critical, we are also seeing periods of low buyer engagement.

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The Science of Motivation

Sales and Marketing Management

A recent Harvard Business Review article1 noted that it’s time to move past incentives for sales reps because the way sales are made has changed. This is more pronounced in some industries, such as pharmaceuticals, where regulations impact how much influence a rep has over the writing of prescriptions. You’ll be glad you did.

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Strategic Sales Management and Leadership for Growth Seminar

Paul Cherry's Top Sales Techniques

Sales Training & Management Workshops | 302-478-4443. Our Training Approach. Corporate Sales Training. The SalesBridge™ Training Options. → On-Site Sales Training. → One-on-One Sales Coaching. Sales Management Training. → Sales Management Coaching.