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Good Reads for B2B Sales - Selling at Every Level

Pointclear

According to Andris Zoltners, PK Sinha and Sally Lorimer, the authors of Building a Winning Sales Management Team: The Force Behind the Sales Force , sales, "continues to be one of the most poorly understood and under-optimized areas of business." Via Harvard Business Review online/HBR Blog Network.

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Why Dreamforce Matters: Even if you don’t use Salesforce CRM

SBI

And the opportunity to network among peers is really unprecedented. Here are a few of the Exhibitors with solutions that we recommend: Marketo (Booth 801). Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses. Marketo works within or without Salesforce CRM.

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The Secret Sauce Behind Sales Hacker’s Recruitment Selection & Hiring Process (Part 2 of 3)

Sales Hacker

I know how they work, think, and run a sales process. It’s very important that I can trust this person to attend a conference like Marketo Summit on their own and they’ll represent us well. Write a job description you’re proud to share with your network, competitors, customers, and future and current employees.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

After all, partnering up with other companies that share customer bases can be a huge asset in amplifying your sales and marketing. Partnering allows you to leverage a well-known brand with a broad network to grow your own customer base more quickly than would be possible on your own. Marketo’s Premier Partner Program.

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Day 1 Twitter Recap-Sales and Marketing 2.0 Conference

Fill the Funnel

Secret Sauce of Sales & Marketing Alignment. Speakers: Jon Miller, VP Marketing, Marketo. Bill Binch, VP Sales and Customer Success, Marketo. Social Networking Strategies that Generate Qualified Leads and Revenue. Speaker: Anneke Seley, Founder and CEO, Phone Works, Coauthor, Sales 2.0.

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Bias toward action, the number one trait of successful people!

Tony Hughes

You can use Marketo lead scoring to see which prospect is hot based on rules. Very little has been written about proactive sales management but it's an important science to understand from rep level all the way to the corner office. Check out Cracking the Sales Management Code by Jason Jordan to go deeper into this idea.)

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When prospects say no: Sales recovery for digital marketing agencies

PandaDoc

According to the Sales Management Association , 90% of all companies that have adopted a formal, guided sales processes are the highest performing. So, it stands to reason that companies who have a sales process see more revenue – 28% more, according to a study done by Harvard Business Review.