Negotiating a B2B Sale? Be Proactive versus Reactive
Sales and Marketing Management
MARCH 18, 2019
Author: Andres Lares, Shapiro Negotiations Institute A sales negotiation is a process, not an event. Effective sales negotiations, however, are fundamentally proactive. The goal is to identify their point of view before entering negotiations. Ask questions. Gather insights by being direct.
Let's personalize your content