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Performance Platforms

Sales and Marketing Management

Software is eating the world,” stated Marc Andreessen in a 2011 Wall Street Journal article. More and more major businesses and industries are being run on software and delivered as online services — from movies to agriculture to national defense.”. If software was eating the world then, it is devouring it now without stopping to chew.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Enhanced targeting and segmentation. This exercise can help businesses better understand their customer base, allowing them to create more effective targeting and segmentation strategies. For example, pharmaceutical companies use behavioral and demographic segmentation strategies to market their products for optimal efficiency.

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Informal vs. formal learning: What’s the difference?

BrainShark

Organizations looking into employee education programs, professional development tools like sales enablement software, or learning management systems (LMS) often wonder whether formal or informal learning, or some blend of the two, is right for their teams. . Related: The Best Enterprise LMS 2.0 for Training and Knowledge Retention.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

The more digits in a NAICS Code, the more specific the segment it represents. . 3254 Pharmaceutical & Medicine Manufacturing. 325412 Pharmaceutical Preparation Manufacturing. 334614 Software & Other Prerecorded Compact Disc, Tape, & Record Reproducing. 3254 Pharmaceutical & Medicine Manufacturing.

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Value-Added Services Can Provide a Pricing Advantage

Distribution Pricing Journal

Distribution pricing managers are typically focused mainly on product and customer segmentation to drive more favorable pricing and profit. Electronics Bundles : Office equipment distributors often bundle products together such as a laptop, cabling, printers, and even software.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

The more digits in a NAICS Code, the more specific the segment it represents. The North American Industry Classification System (NAICS) represents the standard for categorizing business operations by grouping them according to the processes used to produce goods or services.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.