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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. In fact, SalesForce is among the first.

Examples 130
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The ‘mom jeans’ of sales tactics: 3 old-school strategies that still work

Nutshell

Things that were once outdated often come back around slightly reinvented. The idea is if a potential customer complies with an initial, minor request, it tends to pave the way for bigger requests. ( Here’s the idea: Ask for something big from a customer, and they will likely reject it. Fashion works in cycles. Door-in-the-face.

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Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

We asked Jill Konrath , best-selling author and speaker on the subject of understanding the customer, to ask some hard-ball questions of actual customers who buy products and services. The first thing Bullock emphasizes is that today’s marketers aren’t just focused on customer acquisition. Predictive customer insights.

Marketing 193
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What it Takes to Be a World-Class Sales Organization

Miller Heiman Group

But even though lagging indicators such as revenue and quota attainment show improvement, leading indicators including seller win rates, seller retention and customer relationships have remained the same or gone down. . Register for the Webinar. A World-Class Sales Framework. A World-Class Sales Framework. The Future of Sales is Now.

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Pitch Perfect: Selling to the Chief Marketing Officer

Zoominfo

We asked Jill Konrath , best-selling author and speaker on the subject of understanding the customer, to ask a CMO some hard-ball questions about actual customers who buy products and services. The first thing Bullock emphasizes is that today’s marketers aren’t just focused on customer acquisition.

Marketing 100
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Why Manufacturers Require a Detailed Sales Technology Road Map

Vendor Neutral

For many pieces of sales tech, they require a foundational element, such as a customer relationship management (CRM) tool. When you have a tested and successful adoption plan in place, scaling doesn’t necessitate reinventing the wheel; it’s about plugging in the relevant pieces to your established framework.

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5 Account Based Marketing Tips That Will Build Your Pipeline Now

A Sales Guy

However, there are many elements that have been reinvented or even newly added. Predictive Scoring forecasts the companies most likely to close by analyzing historical data from customers who have already closed or become opportunities. Use Social Intelligence to Listen to Your Customers.