Remove 2004 Remove Article Remove Marketing
article thumbnail

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

article thumbnail

The Challenge of the Challenger Sales Model - The Facts

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Last week I wrote an article, Now That You Have a Sales Process, Never Mind , that was very critical of an article that appeared in Harvard Business Review. He has written a few articles which, at minimum, embarrass me and, at worst, reflect badly on him.

Lead Rank 253
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mid-Market Companies – Big Enough to Matter But Small Enough to Care

SugarCRM

Since starting Sugar back in 2004, I’ve always enjoyed working with mid-market companies the most. But the real customer experience (CX) fun, in my opinion, is with mid-market companies. But the real customer experience (CX) fun, in my opinion, is with mid-market companies. What is a mid-market company?

Company 49
article thumbnail

Yes Social Media Works for Small Business Owners

Increase Sales

My first action was to become a member of LinkedIn in 2004. Then I began with inbound marketing action by posting articles on directory sites such as Evan Carmichael , Ezine Articles and Sales Gravy. Yes, social media works as evidenced by my own results for the last nine years. Share on Facebook.

article thumbnail

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.

article thumbnail

5 Ways to Improve Sales Efficiency

Hubspot Sales

What do jellyfish , a Dyson AM09 Fan Heater , and Peyton Manning's 2004 regular season have in common? And Peyton Manning broke the NFL record for Adjusted Net Yards per Pass Attempt in 2004 before losing to Tom Brady in the playoffs. Sales and marketing are inherently connected. They're all outrageously efficient.

article thumbnail

How to Build the Best Search Ad Campaign for Mid-Sized Companies’ Clients

BuzzBoard

These tailor-made ad strategies can markedly enhance a business’s visibility and prosperity in today’s fiercely competitive market. Businesses can leverage this data to fine-tune their marketing strategies, modify targeting, optimize budget allocation, and ultimately, amplify their return on investment (ROI).