First, Stop Using the Term Win/Loss!
Pipeliner
JUNE 8, 2018
Consider two sales scenarios of interest to modern-day Phaedrai: XYZ Company bought a 40-seat software license from CorporateSoft, an ERP software developer. These mixed outcomes are undoubtedly familiar to sales veterans. Sales outcomes are as varied as human phenotypes, making them fiendishly hard to label.
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