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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Webinars: Regularly hold and record webinars for your customers and prospects. Similar to vlogs, webinars provide your prospects with a relevant, educational experience. And best of all?

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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). In 2010, a search for social media managers on Indeed.com returned 7,100 results.

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The Pipeline ? When the customer can't be consoled, console the.

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Hot pursuit of a career in advertising landed Carol Doane a job in one of the largest newspapers in Washington State. Prospecting. August 2011.

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Selling in the New Gig Economy

Crunchbase

According to a Gallup study, about 36 percent of U.S. Since 2010, the number of gig workers has increased by 15 percent. That same study reports that high-skill, high-earning gig workers comprise one of the fastest-growing segments of the freelance workforce. workers derive some or all of their income through independent gigs.

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PODCAST 121: Lessons From Survival Mode: How to Kickstart Your Business with Matt Rizzetta

Sales Hacker

The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect, every time, enabling personalization at scale, previously unthinkable. Every day you wake up, you need to tell yourself and remind yourself, hey, this is not 2010. At N6A, I mean, we really disagree with that.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.