SBI Growth

AUGUST 12, 2012

It will get you the access to the tool you need to begin developing the proper training, our prospect/customer interview guide. I’m going to walk you through how our product helps him in each of these areas, and the questions John will ask you through each stage in his buying cycle”. Let’s start with a simple test. The catalyst?

Ideal Customer Profile 244

Ideal Customer Profile Training Buyer Follow-up 244

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

Miller Heiman Group

AUGUST 5, 2018

In 2011, the Challenger Sale burst onto the scene, telling sales organizations to completely rethink their approach to complex sales opportunities. They want informed, collaborative sellers who bring solid methodology and value-added insights to the buying cycle. Solution selling isn’t dead – it’s evolving.

Lead Rank 56

Lead Rank Sales Methodology Analytics Solutions Selling 56

Miller Heiman Group

AUGUST 6, 2018

In 2011, the Challenger Sale burst onto the scene, telling sales organizations to completely rethink their approach to complex sales opportunities. They want informed, collaborative sellers who bring solid methodology and value-added insights to the buying cycle. Solution selling isn’t dead – it’s evolving.

Lead Rank 55

Lead Rank Sales Methodology Analytics Solutions Selling 55

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

SEPTEMBER 7, 2011

Benchmarks Content Spending, Strategy and Tactics, Aligning Content to Best Facilitate Buying Cycle Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event.

Comparison 40

Comparison Buying Cycle Outbound Inbound 40

The ROI Guy

FEBRUARY 14, 2011

In the face of frugal buyer sentiment, a majority of B2B vendors are now requiring more leads to generate the same amount of sales and are reporting a substantial increase in buying cycle time. The inability for sales to engage buyers with value messaging has currently been cited as the number one reason for sales not making quotas.

Research 40

Research Buying Cycle Webinar Metrics Sales Enablement 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

FEBRUARY 2, 2011

CFO Control Drives Frugalnomics Further This centralization of power to financial chiefs has important implications for the way the buying cycle is managed, and how B2B sales and marketing groups must navigate these more complex waters.

Buying Cycle 45

Buying Cycle ROI Journal Case Study 45

Jonathan Farrington

DECEMBER 4, 2011

Do sales tools really make a difference? Why will 50% of salespeople miss quota in 2011? will mean far greater focus on customer’s needs and wants – seeing not the selling cycle, but the buying cycle through the customer’s eyes. Some 2012 Predictions for the Sales Space. Is selling going “indoors?”.

Decision Maker 34

Decision Maker Retention Twitter Buying Cycle 34

The ROI Guy

JUNE 29, 2011

This has led to a desire to have content that is more targeted, personalized and relevant – giving a rise in popularity to newer content formats such as videos, webcasts and interactive tools (such as diagnostic assessments, ROI calculators and TCO comparison tools).

Buyer 82

Buyer B2B Comparison Buying Cycle 82

Highspot

SEPTEMBER 30, 2020

Who should use it: This approach is best for complicated deals with protracted buying cycles and is an effective way to approach major enterprise buyers. What it is: In 2011, Matthew Dixon and Brent Adamson published “The Challenger Sale: How to Take Control of the Customer Conversation.” The Challenger Sale.

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40