Pointclear
SEPTEMBER 29, 2015
This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.
HeavyHitter Sales
JANUARY 18, 2014
I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, Cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. million and software was $3.2
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Hubspot Sales
MARCH 20, 2018
Value-added resellers often specialize in software, hardware, and other technologies. Front-office SaaS development is booming, software is getting cheaper and more intuitive, and CEOs are concerned more about growth than point solutions. Four Software Trends IT Resellers, VARs, and Channel Partners Should Watch.
LeadBoxer
MARCH 28, 2021
When assessing who to target in your lead generation efforts, it’s important to find the right demographic best suited for your offerings. We learned in 2015 that Millennials are now considered the largest generation in the workforce, passing Boomers. It’s best to be patient and focus on a lead-nurturing approach.
DiscoverOrg Sales
MAY 18, 2016
The Theory: A robust client pain profile, combined with one or more trigger events, may lead to an increase in close rates, and higher retention rates, than an incomplete discovery and generic or rushed demo. There are many trigger events such as office expansion, product upgrades, and even competitor product upgrades.
Corporate Visions
NOVEMBER 7, 2019
In 2015, an average of 5.4 For example: You’re responsible for selling marketing automation software to help manage a company’s marketing campaigns, social media presence, and demand generation efforts. But for all the good intentions behind them, the typical model for buyer personas might actually be sabotaging your efforts.
LeadBoxer
OCTOBER 3, 2019
Forrester claims that 68% of B2B buyers research by themselves , a significant increase from 53% in 2015. Even before signing up for a free trial of the software that might solve their problem, your lead is probably researching their pain point and weighing multiple options. However, not all bad press is a sign to stay away.
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