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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

billion spent on social marketing efforts in the United States alone in 2016 ( source ). Customer retention. Customer retention is tied closely to customer service. How many customers did you help? Be sure to factor in the costs of any analytics/social media management platforms you may be using.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Build Loyalty.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg Sales

Due to a growing wave of marketing and sales technology now sweeping into B2B sales organizations, the B2b Technology Marketing Group – together with select sales tech vendors – have created a survey that aims to explore the growth of technology stacks for sales and to provide insight on tools peers are using to generate revenue.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company.

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Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

SBI

Founded in 2016, Rekener was developed to provide a simpler way for sales and marketing professionals to use data to drive growth. Brainshark’s sales readiness platform gives you the tools to prepare all your client-facing teams with the knowledge and skills they need to perform at the highest level. About Brainshark. Video Reviews.

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Say Hello to Sugar 9

SugarCRM

Whether the customer is an individual user or a senior manager, Sugar 9 offers game-changing enhancements to accelerate their business, allowing them to collaborate more, know more and do more. Email Collaboration : Whether for Sales or Customer Service, CRM is a team game. Windows 2016 and MS SQL Server 2017.

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How B2B Customer Experience can Influence Sales Growth

LeadFuze

Adopt a ‘Customer-Centric’ Business Strategy. According to research, only 14 percent of large B2B companies claimed to be genuinely customer-centric in 2016. As a corollary of this statement, it is evident that much needs to be done by B2B organisations to become customer-centric. Let us tell you how. Co-Browsing.