Remove 2016 Remove B2C Remove Marketing Remove Tools
article thumbnail

Busting the myth! B2B social media marketing isn’t effective

Salesmate

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy? Seth Price . Brittany Hardy

article thumbnail

Only 2% of B2B Marketers are Using Marketing Automation to its Full Capacity

Pipeliner

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. Responses included: “AI will manage customer relationships through predictive marketing.”

B2B 150
article thumbnail

The Ultimate Guide to Direct Mail

Hubspot Sales

Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. It’s used in both B2C and B2B selling, although more commonly with consumers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople.

article thumbnail

5 Tactics to Improve Your Follow-Up Cadence [With Examples]

Sales Hacker

They’re taking a more B2C-like approach, optimizing the buying experience to win more business. The 2016 Sales Development Benchmark Report indicated that SDRs who leveraged a triple touch approach (phone, email, LinkedIn) had a 28% higher SQL conversion rate than SDRs who only used phone and email. Sales Follow-Up Tactic #4: Video.

Follow-up 108
article thumbnail

How B2B Customer Experience can Influence Sales Growth

LeadFuze

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.

article thumbnail

TSE 1236: The Next Wave: Customer-Facing Solutions

Sales Evangelist

He’s been working for tech companies, working at Chilli Piper since 2016. The company’s biggest vision is to improve sales and completely transform the industry by using digital tools. As new technologies have become available, salespeople now adapt to a variety of tools and have become savvier. for a good part of his career.