When it’s OK to give a customer a gift – and when it’s not
Selling Essentials RapidLearning Center
NOVEMBER 22, 2023
Now, this study was conducted in an industry where lavish gifts – for example, an all-expenses-paid trip to a conference in Hawaii — had once been the norm. When salespeople were calling on a prospect for the first time, the free samples actually hurt sales. But here’s the twist: That happened only with existing customers.
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