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5 Ways to Build Up Customer Loyalty

Zoominfo

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Invest in Multi-Channel Customer Service.

Loyalty 130
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5 incentive travel trends for 2019

Sales and Marketing Management

Author: Paul Nolan Meetings and incentive travel professionals agree that Brexit will impact their industry, but they differ on what sort of impact it will have. The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. We are moving from incentive travel to ‘Instatravel.’

Travel 120
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Beyond the Pay Mix: What Makes Salespeople Tick Today

Sales and Marketing Management

Incentives and bonuses are just the starting point. Compensation: Think beyond cash incentives. Offer incentives on the go and focus on experiences (e.g. travel incentives). To retain top salespeople, we need to change the conversation around rewards and work. .

Lead Rank 254
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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

Even before GDPR was enacted in 2018, we implemented a number of internal processes that aligned with compliance regulations in the US and Europe. Consent is required only in limited circumstances, such as when a business enrolls an individual into a financial incentive program (e.g., loyalty programs).

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6 Sales Promotion Ideas to Leverage or Leave

Hubspot Sales

So, are sales promotions necessary in 2018? Swag is a promotion you provide to sow good will, interest, and loyalty. Instead, leverage a healthy incentive focused on time savings or additional services. For sales leaders, promotions either make the customer’s decision easier or motivate the salesperson to work a little harder.

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

In 2018, this is the experience of an overwhelming number of B2B buyers. What’s the impact on customer loyalty when service levels fall below buyers’ expectations? TimeTrade’s survey data shows that these types of forums are not only valued by B2B buyers, they can also be a valuable purchase incentive. First, the bad news.

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Tips for Voicing Your Values When You’re Asked to Bend Morals

Pipeliner

In September, 2018, Theranos announced it was formally “dissolving” , which suggests its ending was less horrible than it was. After all, sales forces are predominantly paid on revenue production, and as we know with incentive compensation, the goal is to get what you pay for. Like saying that the Titanic submerged.