Facing the New Era of Enablement: Five Areas to Focus On
Highspot
DECEMBER 2, 2021
As the nature of sales have shifted in the past 21 months, so too have buyer preferences. from 16 to 17 between 2017 and 2019), the number of buying interactions during the pandemic jumped from 17 to 27” (Sales Enablement: Planning Assumptions 2022, Forrester Research, Inc., Commit to a Sustainable Sales Methodology.
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