Remove 2019 Remove Gatekeeper Remove Marketing Remove Prospecting
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9 marketing trends that will dominate 2019

PandaDoc

2019 is officially upon us. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Marketing teams will create and distribute more video content.

Trends 88
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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. None of us stands out during prospecting. That’s a fact.

Lead Gen 397
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The Phrase of the Year Is Seller Access

No More Cold Calling

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Or rather, change them back —from digital marketing to relationship building. Seller access is a newly popular term for an old problem—the struggle to bypass gatekeepers and get meetings with high-level decision makers.

Referrals 323
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Four Proven Responses to: “We’re all set”

Mr. Inside Sales

Response One: “That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market. Response Three: “I understand—I didn’t expect to catch you in the market right now. Training dates: Every Tuesday, from Tuesday, May 7, 2019, to Tuesday, June 18, 2019. We’re all set”.

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The Best Cold Calling Tip Is Stop Immediately (Do This Instead)

No More Cold Calling

According to CSO Insights’ 2018/2019 “Sales Performance Report,” sales leaders say the “most impactful barriers to achieving sales success this year” include: difficult competitive differentiation (39.4%) and inability to generate enough qualified leads (37.8%). In fact, that’s why many buyers shy away from gated marketing content.).

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

They’re a critical part of personalized prospecting and account-based strategy. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level.

Examples 264
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But Sales Is Hard… How to Use Modern Selling Techniques to Make it Easier

Vengreso

That is how I think of sales and marketing alignment in the modern business environment. Traditionally known as the cats and dogs of the business world, sales and marketing are no longer two separate entities. Lead them to success by building their online prospecting behaviors into your sales playbook. And time-consuming.