Zoominfo

MAY 21, 2019

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! 15 Times Marketers Won with Personalization. Let’s get into it!

B2B 189

B2B Lead Generation Lead Rank Consumer 189

SBI Growth

JANUARY 17, 2019

Entering 2019 your organization has aggressive revenue goals. You are on the hook to deliver a human capital recommendation that can support the aggressive plan. You revisit a familiar framework that has always proved helpful in the past- People, Process,

Hiring 245

Hiring Revenue Sales Resources 245

PandaDoc

JANUARY 14, 2019

2019 is officially upon us. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Marketing teams will create and distribute more video content.

Trends 88

Trends Marketing Top of Funnel Lead Rank 88

The Sales Hunter

JULY 23, 2019

To be great at prospecting, you don’t have to be born with the “sales gene.” Commit to prospecting, regardless of what else needs to be done. Use multiple processes that fit each segment they prospect. Don’t rely on marketing for your leads. Own your prospect’s process. Use the telephone heavily.

Prospecting 242

Prospecting Buying Cycle Social Media Segment 242

The Sales Hunter

JULY 30, 2019

Ask salespeople what their number one issue is and you’ll probably hear, “getting good prospects.” So what does it take to successfully prospect? Have a dedicated time on your calendar to prospect. The most successful salespeople are those who commit their time to prospect and stick to it. Qualify quickly.

Prospecting 210

Prospecting Sales Qualified Lead Social Media Lead Rank 210

The Sales Hunter

JULY 1, 2019

Prospecting does not have to be painful nor does it have to be as hard as you think. Sales and prospecting is not a slimy or ugly activity like some people describe it. I count prospecting and sales as an honor. When you prospect with integrity, you’ll gain customers who have integrity. What does this mean?

Prospecting 210

Prospecting Top of Funnel Exercises Funnel 210

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Target them!

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Lead411

JANUARY 24, 2019

Know your ideal prospect. It seems like a no-brainer to know as much as you can about your ideal prospect so you can not only continue a healthy business relationship, but also understand the segmentation that your sales and marketing efforts work most effectively with.

Trends 67

Trends Marketing Segment Hubspot 67

Zoominfo

AUGUST 7, 2019

Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? Our stance on B2B data is no secret. The short answer is—you wouldn’t be able to.

Data 150

Data B2B Lead Nurturing SalesForce 150

Zoominfo

FEBRUARY 5, 2019

But, we’re back and better than ever with our February 2019 installment. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns.

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

Connext Digital

NOVEMBER 5, 2018

Currently, it’s still one of the best channels to get your marketing material across, and it remains as one of most essential assets of a digital marketer. For starters, return on investment (ROI) for email marketing is at an all-time high of 3,800%. This means more people to connect to when you do your marketing.

Email Marketing 100

Email Marketing Trends Top of Funnel Marketing 100

SBI

DECEMBER 12, 2018

I asked thought leaders from various sales technology firms, how they think SalesTech will change the way salespeople sell in 2019. Darryl Prail, Chief Marketing Officer, VanillaSoft. In 2019, that all changes. 2019 is going to be a great year to be a sales professional. Udi Ledergor, VP of Marketing, Gong.io.

Sales Qualified Lead 139

Sales Qualified Lead Lead Rank VanillaSoft Lead Scoring 139

The Sales Hunter

SEPTEMBER 13, 2019

A few weeks ago, I received a prospecting email that contained over 15 different links. Your focus while prospecting is on uncovering a need and creating confidence. Your focus while prospecting is on uncovering a need and creating confidence. There is ZERO reason to do a presentation in the prospecting phase.

Prospecting 158

Prospecting Lead Rank Lead Scoring Conversion 158

The Sales Hunter

SEPTEMBER 6, 2019

Usually, sales will blame marketing for not giving them great leads. As a result, marketing is up in arms because the CEO decides to cut their budget for next year, since he/she is not seeing their return on investment. What department does marketing blame? Sales Vs Marketing: Who Owns the Lead Generation Process?

Sales Qualified Lead 165

Sales Qualified Lead Leads Marketing Qualified Lead Marketing 165

DiscoverOrg Sales

APRIL 11, 2019

We have mad respect for the classics – but we’ve updated the sales reading list for 2019. Whether it’s cloud-based products evolving to new needs and new markets, salespeople adapting to new sales technologies, or products so cutting-edge that you can barely describe them – don’t get comfortable. it’s almost 100 years old!

Hiring 210

Hiring Outbound Top of Funnel Cold Calling 210

Gong.io

DECEMBER 19, 2019

Download our 2019 Sales Tips Cheat Sheet.). Marketing has given you killer case studies. Download the 2019 Sales Tips Cheat Sheet.). Put another way, the number of emails exchanged between a sales rep and a prospect over a given period of time (aka, “email velocity”) is the best indicator of whether your deal will close or not.

Data 122

Data Insurance Insurance Cold Calling 122

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. If you’re going to obsess over B2B outbound marketing strategies, try fixating on the right ones.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

SBI

MAY 7, 2019

The Top Sales Tools of 2019 Guide. It’s important to note, that CRM, marketing automation, and expense management solutions were included then, while I don’t include them now. Since then, the SalesTech market landscape has grown to nearly 600 solutions! Engage Prospects. Enable Salespeople. Close Deals.

Sales Tools 101

Sales Tools Top of Funnel Tools Funnel 101

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Igniting Sales Transformation

MARCH 20, 2019

Last week, I was making it rain opportunities through networking and education with over 1,000 sales professionals at SalesLoft’s Rainmaker 2019 conference. Priorities important in 2015 are even more important today, in 2019. Don’t rely solely on your marketing team to understand the characteristics of your ideal buyer.

Conference 101

Conference InsideView Cold Calling Scale 101

Partners in Excellence

SEPTEMBER 5, 2021

I get the chance to preview dozens of books on sales, marketing and business. The Wentworth Prospect by John Smibert, Wayne Moloney, and Jeff Clulow is stunning! More importantly, I hope it provokes you to buy and read the Wentworth Prospect. Doing More By Doing Less It's Not My Job To Teach You How To Prospect Me!

Prospecting 81

Prospecting Face-to-face Up-Sell Relationals 81

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations.

Ideal Customer Profile 98

Ideal Customer Profile Intent Lead Rank Lead Scoring 98

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Alice Heiman

DECEMBER 26, 2018

So, we decided to ask a group of sales experts this one question: What is the biggest trend you expect to see in the sales industry in 2019? . Sales Trends of 2019 . Companies who recognize this and create more role specialization in this area will be the winners in 2019 and 2 020. One of the trends I see for 2019 is focus.

Trends 113

Trends Face-to-face Scale Direct Mail 113

Close.io

DECEMBER 10, 2018

When I first began selling, nervous doesn’t even begin to describe how I felt about sales prospecting. Picking up the phone to call leads that didn’t know who I was, to pitch them on why they should hand over their hard-earned money in exchange for my product, was enough to make my stomach turn in my early days of sales prospecting.

Lead Rank 131

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 131

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution?

Trends 160

Trends B2B Marketing Channels 160

Hubspot Sales

SEPTEMBER 30, 2020

This is especially true when it comes to sales and marketing. In an ideal world, sales and marketing processes would be built with the other team in mind. Here are some numbers that just might convince you of the value of Sales and Marketing alignment: Sales and Marketing Alignment Stats to Know. Forrester, 2019 ).

InsideView 123

InsideView Lead Rank Lead Scoring Account Based Marketing 123

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Sales 2.0

SEPTEMBER 1, 2018

In my last post I was talking about how you can greatly increase your prospecting odds by leveraging people you know for an introduction. In this post I am going to talk about greatly increasing your prospecting odds without an introduction. I’m wondering if we could speak briefly (10 mins) about online marketing at Big Company?

Prospecting 150

Prospecting Scale Social Media Cold Calling 150

Allbound

MARCH 27, 2019

Consequently, the world of partner marketing has seen its opportunities increase exponentially. And as culture changes, new technologies arrive, and existing technologies mature, partner marketing only stands to grow further as we advance through 2019 — but what specifically should you anticipate experiencing by the time 2020 arrives?

Trends 63

Trends Marketing Social Media Influencer 63

SBI

DECEMBER 30, 2019

Top 10 Blog Posts & SalesTech Acquisitions of 2019. TOP 5 BLOG POSTS OF 2019. The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. TOP 5 ACQUISITIONS OF 2019. Today, effective sales and marketing relies on data that combines deep insightful context with high-quality broad coverage.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

Vengreso

JANUARY 7, 2019

Vengreso’s leaders, or the “Fantastic Eight” as Mario calls them, share their best sales or sales leadership tips for 2019 in the video below. The Vengreso leaders, or the 'Fantastic Eight' as CEO @M_3Jr calls them, share their best tips about #Sales and #SalesLeadership for 2019. Vengreso’s Best Sales Tips for 2019.

Ideal Customer Profile 103

Ideal Customer Profile LinkedIn Video eBook 103

LevelEleven

DECEMBER 4, 2019

Although we obviously couldn’t attend every session or speak to every person, we’ve put together a list of the top 5 trends and topics we think you will find most important from Dreamforce 2019. The goal of Salesforce Einstein is to provide comprehensive and up-to-date views of customers and prospects. Artificial Intelligence.

Trends 62

Trends Nonprofit SalesForce Google Analytics 62

SBI

DECEMBER 18, 2018

Time to Get Your Data & Tech Stack in Shape for 2019. As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? She provided great insight on what B2B companies are doing to assess their current capabilities and get prepared for 2019.

Ideal Customer Profile 123

Ideal Customer Profile Webinar Metrics Data Lead Rank 123

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Vengreso

JANUARY 3, 2019

When I set it out to curate a list of the top 21 sales podcasts for 2019, I had two motivating forces in mind. Take these 21 #sales podcasts with you to the gym to get even more value from your workouts in 2019. 21 Sales Podcasts for 2019. Without further ado check out my curated list of sales podcasts for your playlist in 2019.

Scale 111

Scale Outside Sales B2B SalesForce 111