Zoominfo

MAY 21, 2019

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! 15 Times Marketers Won with Personalization. Let’s get into it!

B2B 189

B2B Lead Generation Lead Rank Consumer 189

The Sales Hunter

JULY 23, 2019

Below is a list of 20 things I have found in common with the top 1% of all sales prospectors. To be great at prospecting, you don’t have to be born with the “sales gene.” Check out my video where I talk more about what it takes to be in the top 1% of all sales prospectors: As you go through the list, don’t just read it.

Prospecting 242

Prospecting Buying Cycle Social Media Segment 242

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

The Sales Hunter

JULY 30, 2019

Ask salespeople what their number one issue is and you’ll probably hear, “getting good prospects.” Here’s a simple fact: you can’t close a sale until you have someone to sell to. So what does it take to successfully prospect? Have a dedicated time on your calendar to prospect. Don’t allow interruptions!

Prospecting 210

Prospecting Sales Qualified Lead Social Media Lead Rank 210

The Sales Hunter

JULY 1, 2019

Prospecting does not have to be painful nor does it have to be as hard as you think. Sales and prospecting is not a slimy or ugly activity like some people describe it. I count prospecting and sales as an honor. When you prospect with integrity, you’ll gain customers who have integrity.

Prospecting 210

Prospecting Top of Funnel Exercises Funnel 210

DiscoverOrg Sales

APRIL 11, 2019

We have mad respect for the classics – but we’ve updated the sales reading list for 2019. Outbound Sales, No Fluff – by Rex Biberston and Ryan Reisert. The full title of this book is the first baller move of many: Outbound Sales, No Fluff, Written By Two Millenials Who Have Actually Sold Something This Decade.

Hiring 210

Hiring Outbound Top of Funnel Cold Calling 210

PandaDoc

JANUARY 14, 2019

2019 is officially upon us. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Marketing teams will create and distribute more video content.

Trends 88

Trends Marketing Top of Funnel Lead Rank 88

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing 130

Marketing Scale Decision Maker Call-back 130

Gong.io

DECEMBER 19, 2019

There’s no shortage of sales tips online. In fact, Google returns 1,370,000,000 results when you search “sales tips”. Some of those results are Gong’s articles, and what sets them apart is our focus on data-backed sales tips. So when we share an article that includes the “7 best data-backed sales tips,” we mean business.

Data 122

Data Insurance Insurance Cold Calling 122

Lead411

JANUARY 24, 2019

Know your ideal prospect. It seems like a no-brainer to know as much as you can about your ideal prospect so you can not only continue a healthy business relationship, but also understand the segmentation that your sales and marketing efforts work most effectively with.

Trends 67

Trends Marketing Segment Hubspot 67

SBI

MAY 7, 2019

The Top Sales Tools of 2019 Guide. It was way back in 2010 when I published the first Guide to Sales Tools. The 100 page guide, the first exhaustive list of sales technologies to be published, included just 53 solutions. Since then, the SalesTech market landscape has grown to nearly 600 solutions! Engage Prospects.

Sales Tools 101

Sales Tools Top of Funnel Tools Funnel 101

Zoominfo

AUGUST 7, 2019

Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? The Impact of Bad Data on B2B Sales. Our stance on B2B data is no secret.

Data 150

Data B2B Lead Nurturing SalesForce 150

Hubspot Sales

SEPTEMBER 30, 2020

This is especially true when it comes to sales and marketing. In an ideal world, sales and marketing processes would be built with the other team in mind. Here are some numbers that just might convince you of the value of Sales and Marketing alignment: Sales and Marketing Alignment Stats to Know.

InsideView 131

InsideView Lead Rank Lead Scoring Account Based Marketing 131

Zoominfo

FEBRUARY 5, 2019

But, we’re back and better than ever with our February 2019 installment. Create a practical exercise or project that mimics the actual responsibilities of the role—such as a writing prompt for content writers or a practice sales call for sales reps. It’s a marketer’s worst nightmare. Continue reading. The likely culprit?

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

The Sales Hunter

SEPTEMBER 6, 2019

When it’s the end of the quarter and sales is missing their number, it’s easy to blame. Usually, sales will blame marketing for not giving them great leads. As a result, marketing is up in arms because the CEO decides to cut their budget for next year, since he/she is not seeing their return on investment.

Sales Qualified Lead 165

Sales Qualified Lead Leads Marketing Qualified Lead Marketing 165

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

The Sales Hunter

SEPTEMBER 13, 2019

A few weeks ago, I received a prospecting email that contained over 15 different links. Your focus while prospecting is on uncovering a need and creating confidence. Your focus while prospecting is on uncovering a need and creating confidence. Still, this only applies to a long way down in the sales process.

Prospecting 158

Prospecting Lead Rank Lead Scoring Conversion 158

SBI

DECEMBER 12, 2018

I asked thought leaders from various sales technology firms, how they think SalesTech will change the way salespeople sell in 2019. Darryl Prail, Chief Marketing Officer, VanillaSoft. Historically, Customer Relationship Management (CRM) systems have tended to create work for sales people, rather than simplify their job.

Sales Qualified Lead 139

Sales Qualified Lead Lead Rank VanillaSoft Lead Scoring 139

Alice Heiman

DECEMBER 26, 2018

The sales industry is incredibly progressive. So, we decided to ask a group of sales experts this one question: What is the biggest trend you expect to see in the sales industry in 2019? . Sales Trends of 2019 . AI for Sales . AI for Sales . More Sales Time – Less Sales Admin Time .

Trends 113

Trends Face-to-face Scale Direct Mail 113

Close.io

DECEMBER 10, 2018

When I first began selling, nervous doesn’t even begin to describe how I felt about sales prospecting. Picking up the phone to call leads that didn’t know who I was, to pitch them on why they should hand over their hard-earned money in exchange for my product, was enough to make my stomach turn in my early days of sales prospecting.

Lead Rank 131

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 131

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. If you’re going to obsess over B2B outbound marketing strategies, try fixating on the right ones.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

Partners in Excellence

SEPTEMBER 5, 2021

I get the chance to preview dozens of books on sales, marketing and business. The Wentworth Prospect by John Smibert, Wayne Moloney, and Jeff Clulow is stunning! More importantly, I hope it provokes you to buy and read the Wentworth Prospect. Doing More By Doing Less It's Not My Job To Teach You How To Prospect Me!

Prospecting 87

Prospecting Face-to-face Up-Sell Relationals 87

Vengreso

JANUARY 7, 2019

Practice makes perfect, and when it comes to sales, the leadership team at Vengreso has a lot of practice under its belt. Vengreso’s leaders, or the “Fantastic Eight” as Mario calls them, share their best sales or sales leadership tips for 2019 in the video below. Vengreso’s Best Sales Tips for 2019.

Ideal Customer Profile 103

Ideal Customer Profile LinkedIn Video eBook 103

Vengreso

JANUARY 3, 2019

Improve Your Sales Skills During “Windshield Time”. When I set it out to curate a list of the top 21 sales podcasts for 2019, I had two motivating forces in mind. Continuous Learning is Not an Option for Sales Professionals. Podcasts are an awesome way to contribute to continuous learning for any sales professional.

Scale 111

Scale Outside Sales B2B SalesForce 111

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Openview

DECEMBER 12, 2018

Over the past few weeks, myself and Jeff Rosset have seen our fair share of sales trends for 2019. But, we’ve found that there are some trends that haven’t made headlines, but require the attention of tech sales leaders in the coming year. This data is available to you, the sellers & marketers, too.

Trends 100

Trends Hiring Sales Talent Scale 100

Vengreso

DECEMBER 19, 2018

Because I interview some of the world’s top influencers and authors, I knew I had to come up with a resource list of the best Sales books for 2019. But with so many on the market, where do you start and how do you choose? Which are the Sales books that will help you create more conversations and close more sales in 2019?

Conversion 112

Conversion Paid Content Hiring Pivotal 112

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution?

Trends 160

Trends B2B Marketing Channels 160

No More Cold Calling

FEBRUARY 13, 2020

Put people before technology in your prospecting. Digital isn’t a sales strategy, hope is not a strategy, referrals are not a strategy, marketing is not a strategy. Sales strategy isn’t yours or mine. What does this mean for sales leaders? Your sales strategy is your legacy. Well, something will change.

Webinar Metrics 339

Webinar Metrics Strategy Cold Calling Customer 339

Pipeliner

JANUARY 28, 2019

Millions of leaders and sales professionals have given thought to, and set ambitious goals for 2019. Below is a four-step process that will help you clarify and calibrate what is most important for you to achieve your goals in 2019. Pipeliner CRM empowers sales professionals to maximize time management. You deserve it.

Scale 66

Scale Cold Calling Call-back Maximizer 66

Showpad

SEPTEMBER 20, 2019

These news and tips will help you revamp your Sales and Marketing strategies for continued success into the end of the year. Join us at TRANSFORM 2019 in London | 8-9 Oct. You’re invited to London for Europe’s largest Sales enablement conference. TRANSFORM 2019 London is just around the corner! Read to learn more.

Sales Enablement 56

Sales Enablement Decision Maker B2B Conference 56

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Women Sales Pros

APRIL 19, 2019

The world of sales is moving so rapidly it is hard to keep up. And, with the average 18-month turnover of sales leaders, it is more important than ever to know what levers to pull to improve effectiveness. I hope you find value from my take on the four trends that will improve your success in 2019.

Trends 129

Trends Hiring Ideal Customer Profile Churn 129

Sales 2.0

SEPTEMBER 1, 2018

In my last post I was talking about how you can greatly increase your prospecting odds by leveraging people you know for an introduction. In this post I am going to talk about greatly increasing your prospecting odds without an introduction. I’m wondering if we could speak briefly (10 mins) about online marketing at Big Company?

Prospecting 150

Prospecting Scale Social Media Cold Calling 150

SBI

DECEMBER 18, 2018

Time to Get Your Data & Tech Stack in Shape for 2019. As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? She provided great insight on what B2B companies are doing to assess their current capabilities and get prepared for 2019.

Ideal Customer Profile 123

Ideal Customer Profile Webinar Metrics Data Lead Rank 123

Jeff Shore

DECEMBER 27, 2018

The smartest sales thinker around today with his third book in three years, and arguably his best. High-Profit Prospecting by Mark Hunter. If you want to take control of your career, you must master the art of prospecting. Mark Hunter’s excellent book will show you the road map to outbound sales success. Eat Their Lunch!

Outbound 105

Outbound Energy Objections Course 105

LevelEleven

DECEMBER 4, 2019

Although we obviously couldn’t attend every session or speak to every person, we’ve put together a list of the top 5 trends and topics we think you will find most important from Dreamforce 2019. The goal of Salesforce Einstein is to provide comprehensive and up-to-date views of customers and prospects. Artificial Intelligence.

Trends 62

Trends Nonprofit SalesForce Google Analytics 62