Sales Talk for CEOs: Relationships Over Sales Pitches with Eduardo Coll (S5Ep19)
Alice Heiman
JANUARY 23, 2024
Prioritize Relationship-Building: Train your sales team to focus on establishing relationships first. “Forget that you need to sell and start focusing more on the relationship… that’s a better start,” Eduardo advised, highlighting a pivotal shift in sales strategy. In 2019, he founded exomindset.co
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