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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. In fact, as of December 2020, the majority of event organizers (59.4%) reported looking for hybrid event software.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. In fact, as of December 2020, the majority of event organizers (59.4%) reported looking for hybrid event software.

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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

Trends 145
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Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. Often, a company representative visits channel resellers in person or connects with them at trade shows, but that has been taken off the table this year.

Channels 156
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The Shifting Sands of Selling Tech

Sales and Marketing Management

Regardless, 2020 will have an indelible impression on business operations for quite some time. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well.

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A new normal for meetings and events

Sales and Marketing Management

SMM: In a year-end letter that you posted on your website at the end of last year, you referred to 2019 as a “turbulent year for the world in general,” and expressed optimism that 2020 would be “a year of positive changes.” SMM: You sponsor the largest trade shows for the meetings and events industry. Is there an update on that?

Meeting 227
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Redeploy Your Budget for 2H 2020 Revenue Rebound

Mereo

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. trade shows, industry forums, user group events, thought leadership events), many of which are being cancelled, with good reason, left and right.

Revenue 56